|
 Tip
1: Guaranteed
Online Marketing
Results
Surviving a
recession isn't
just about
cutting costs -
it's about
spending wisely.
Online marketing
provides the
most accountable
way to acquire
new customers.
So when times
get tough, you
need to make
sure every
marketing dollar
you spend counts
and is providing
you a return on
your investment.
Find Out How
Guaranteed
Results Can Help
You
Tip
2: Get Serious
About Local
Search
For small
businesses,
especially with
a local focus,
Local Search is
an essential
ingredient in
surviving the
turbulent
economic times
ahead. Local
search plays a
key role in
getting your
business found
by potential
customers
online.
Local Search Can
Help You Get
Through These
Rough Times
Tip
3: Pay for
Performance
Marketing
When financial
times get tough
in small
business, it's
important to
ensure your
marketing
efforts are
generating a
decent ROI
(return on
investment).
This is where
"pay for
performance"
(P4P) online
marketing is
vital.
What is P4P and
How Can It Get
You Through
Tough Times
Tip
4: Re-Think Your
Online Marketing
ROI
What's the key
to measuring
your online
marketing
success? It's
ROI (Return on
Investment). Now
ROI isn't
anything new,
but most small
businesses still
make the mistake
of looking short
term when
measuring the
ROI of their
marketing
campaigns.
Find Out Why a
Recession Will
Make You Change
Your ROI
Pay-per-click
spyware and
other scams
If you thought
click fraud was
bad, consider
this: your
Google AdWords,
Yahoo! Search
Marketing ads
and Microsoft
adCenter
accounts are new
targets for
spyware
applications,
hackers and scam
artists.
Tips on avoiding
and detecting
|
